Maidaid Halcyon is a supplier of high quality catering equipment. We have been associated with the company for many years during which time we have provided across the board marketing and promotional support including brochures, catalogues and advertising campaigns together with developing and building the company website.
The company has appointed England rugby manager Richard Hill as a brand ambassador. To make the association work well for Maidaid, Page was tasked with creating a campaign to highlight and endorse the positive parallels between the celebrity and the company – which we perceived as: superlative performance; successfully doing a tough job; leaders in their field.
We produced a series of preliminary visuals to demonstrate the planned “look and feel” required for advertisements, exhibition display graphics and other promotional items. In addition we distributed a Press Release to trade journals announcing the appointment.
A day’s studio session with Richard Hill in branded kit produced the photographic images required for the advertising campaign plus roller banners and other promotional hand-out material for the campaign launch events.