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    Insights

    Why user testing is essential for your next web project

    31st July 2018

    Before you launch a website, you’ll go through your standard checklist… is it designed well? …is it mobile-friendly? …does the content convey your company services? Is it all singing and dancing etc, etc …but wait! What if your website does all of this, but lacks a fundamental point. Can the user find what they are looking for and […]

     

    Insights

    How Website Mobile Speed Affects Your SEO

    18th July 2018

    We’ve given you the lo down on designing a website with mobile friendliness in mind – now we want to chat to you about the speed of that website. In the world of websites, slow and steady won’t win you the race – not even close. The speed of a website has always been important. […]

     

    Insights

    How using live chat can revolutionise your ecommerce business

    6th July 2018

    Live chat is a platform that allows individual users to get in contact with a business directly. Similar to an instant messenger application, live chat occupies a middle ground between phone and email customer support. Live chat has a huge number of benefits comparing to traditional forms of customer service, and the businesses that invest […]

     

    Insights

    Corporate branding: 5 questions you should be asking

    5th June 2018

    Your brand should give your customers a picture of who you are and what you want to be known for. It should tell people more about the motivation, quality and values behind your service or product. Building your corporate brand isn’t just about a logo, a catchy slogan, advertising or packaging. It extends to the […]

     

    Insights

    Creating websites with mobile friendliness in mind

    4th June 2018

    Do you have a mobile phone?… (probably a stupid question) Do you look at websites on it?… (probably another stupid question) Finally, are you looking at our website, right now, on a mobile phone?… If you answered yes to one or more of the above, you’re part of the reason that mobile friendly websites are […]

     

    Insights

    Five rules to follow for amazing product packaging

    24th May 2018

    When designing packaging for a new product or a redesign for an existing product, there are a number of different factors you need to be aware of. Packaging can make a huge difference both to the potential buyer’s comprehension of the product, and also its ability to sell, so it right that you should take […]

     

    Insights

    Minimising website bounce rate

    11th May 2018

    Our society is living in time of short attention spans and soundbites. People want things now, not later, and they simply won’t wait. In a world where people are busier, opportunities are greater, information is a click of a button a way, and next-day delivery is the norm, how can we catch (and keep) people’s […]

     

    Insights

    Life in plastic (packaging)… not so fantastic.

    1st May 2018

    ‘Going Green’…does anyone care? Well, yes; a great deal, as it happens which is why some of the world’s leading consumer brands are increasingly adopting a more sustainable approach to the way in which their products are packaged. There was a time when such claims were little more than cynical band-wagon jumping. Not today. Going […]

     

    Insights

    Utilising scent & smell in design

    23rd April 2018

    Using scent to entice new business is not a new concept. We all know that old trick of baking a loaf of bread to sell your house… and no matter how healthy I’m trying to be, the smell of a fresh bacon sandwich will always end in crumbs! Branding and marketing gurus have been preaching […]

     

    Insights

    5 Steps to create a killer email marketing campaign

    6th April 2018

    Email marketing has been a staple part of many businesses marketing plans for years now, but how do you create an email that converts the receiver into a customer. According to a study by Campaign Monitor, for every £1 spent on Email Marketing, there’s £44 made in return, which is considerably higher than what social […]

     

    Insights

    In a digital world, how can traditional print support online marketing efforts?

    4th April 2018

    Breaking news (for no one): We’re living in a digital world. Over the last couple of years, we have witnessed changes in technology allowing us to squeeze thousands of pictures, songs and, pretty much, the entire web into pocket-sized devices. As a consequence, the future of traditional print marketing seems uncertain. Are the days of […]

     

    Insights

    Yellow Brick by Yellow Brick

    26th March 2018

    Lego celebrates its 60th anniversary being voted as the number one brand in the UK in 2018, followed by giants like Gillette and Apple. Over 2500 voters awarded Lego for its quality, distinction, and reliability over the years. The toy manufacturer was in the second place in 2017, so it’s safe to say they are […]

     

    Insights

    Coca-Cola Goes Coco-nut!

    22nd March 2018

    Coca-Cola has been a part of the beverage industry since 1886 thanks to their classic, signature soda that we’re all familiar with. However, as customers become more aware of the kind of products they consume, there’s been a decrease in the number of cola consumers due to their high sugar percentage. As a consequence, Coca-Cola […]

     

    Insights

    Unwrapping our favourite packaging designs of 2018 so far…

    9th March 2018

    2018 is now in full swing (how on earth did that happen?) Christmas feels like a memory of the distant past; New Years is all but forgotten, and the first signs of Spring are beginning to poke their head out from under the frost (thanks, Beast from the East). One of the most exciting things […]

     

    Insights

    Why didn’t the chicken cross the road?

    2nd March 2018

    Everybody makes mistakes, and brands are not the exception. However, it’s how they make amends or apologise that matters in the end. A successful campaign or statement can save a company’s reputation, protect its relationship with clients and turn the conversation from negative to positive. This week, KFC had to close 800 of its stores […]

     
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