First Group

FirstGroup plc is the leading transport operator in the UK.

PAGE was briefed to develop a coordinated passenger safety campaign before and during the 2012 Olympics to highlight travel safety hazards.

We created a series of passenger posters with visuals linked to the Olympics. To encourage interaction we created branded packaging for giveaways including spring water and muesli bars.

Scotrail olympics campaign
First olympic rings

The campaign also created local press interest and was considered to be a highly effective tool to highlight safety issues during this exceptionally busy period. It was adopted and rolled out by other rail operators nationally.

Hold the handrail first safety design
Olympic slow down campaign first rail
Scotrail Olympic Train station posters
First rail campaign - safety
underground safety poster designs
Spill poster design
Safety phone campaign designs

Created with by

Tony O'Connor
Senior Designer

Paul Clark
Creative Director

Colin Sandison

Brochures and catalogues



Retail graphics



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Created with by PAGE