FirstGroup plc is the leading transport operator in the UK.
PAGE was briefed to develop a coordinated passenger safety campaign before and during the 2012 Olympics to highlight travel safety hazards.
We created a series of passenger posters with visuals linked to the Olympics. To encourage interaction we created branded packaging for giveaways including spring water and muesli bars.
The campaign also created local press interest and was considered to be a highly effective tool to highlight safety issues during this exceptionally busy period. It was adopted and rolled out by other rail operators nationally.