UK skin professionals Skinbrands is a respected and established company supplying cutting-edge technologies to the beauty industry. Their Vitage® Advanced Antioxidant Skincare™ range is a superior, high performance brand. Simple yet versatile, the key ingredients use the latest innovations to address modern anti-ageing needs.
PAGE was delighted to be invited to rebrand the Vitage® range. PAGE’s concept for the relaunch reflects the advanced antioxidant nature of the skincare range. We decided we wanted to utilise a bold and vibrant colour palette to enable users to easily identify the various products in the range, and to have immediate shelf impact, while clear, simple typography and a large area of clean white space emphasises the scientific technologies which formulated the range, allied with natural ingredients.